AIR JORDAN 1, in fact, is an internationally renowned brand "Nike" under the command of the legendary pair of shoes. After Jordan signed with Nike, Nike Jordan began to create the image, and the introduction of shoes named after him in 1985, then known as "Jordan generation", whether in training or competition in Jordan wore these shoes Jordan sneakers generation high turnover year in the United States of $ 130 million. Since then Jordan series of shoes has been extended until the last generation --AIR JORDAN23 generations so far.

In fact, AIR JORDAN 1 in terms of functionality and was not much different from other shoes, but it has a striking appearance --- black and red as the main color (mostly white shoes at the time).

Whether training or competition, Michael Jordan wore these shoes. Because maverick colors (white sneakers and the Bulls are not the same), the Union is prohibited to wear these shoes Jordan, while fine. Penalty has risen to $ 5,000 per game, but pay a fine for Nike Jordan encouraged Jordan to continue to wear. NBA this ban become one of the best low-cost ads (to do this effect to several million dollars), more people are concerned about Jordan and his pair of shoes.